Herbert Sauer was himself an ambitious competitive shooter – at a time when special shooting sportswear as we understand it today was unknown. Because he was dissatisfied with the products available at the time and was a bit of a tinkerer, he "invented" his own shooting jackets and shooting trousers. For his wife, a seamstress by trade, it was an easy matter to use leather and fabric to lend physical reality to Herbert's designs. The first prototypes of Sauer shooting sportswear were therefore created in the family's sewing room.
When Herbert Sauer subsequently took part in competitions, fellow shooters would often come up to him and ask if they too could obtain specialised clothing with such an excellent fit. Herbert Sauer and his wife had the insight to seize the opportunity and formed their own company in 1975. In the following years, Herbert Sauer registered numerous patents for innovations and improvements and thereby made a significant contribution to the impressive functionality of the shooting sportswear familiar to us today.
But it is not only the basic equipment in the form of high-performance jackets or trousers that today meets with enthusiasm from shooting fans all over the world. It is the little accessories from Herbert Sauer's workshop that make the difference. The international success stories in this area include the "button-buddy", which makes it so much easier to button up a shooting jacket and the shoe sole tree developed specially for shooting shoes and boots.
Sauer products have set international standards and can be found on shooting ranges all over the world. The Sauer company is still a family business and remains true to its roots as a partner of the competitive shooter. The Sauer team operates a service stand at all major national and international shooting events and is therefore always on hand to support "its" shooters.